AMOR : WHERE VENETIAN PASSION MEETS MILANESE FRIVOLITY

Milan, April 8, 2019.

The Alajmo brothers and Philippe Starck reinvent fast-casual dining in Milan

The Alajmo Group in collaboration with the creator Philippe Starck, announces the opening of AMOR at 10 Corso Como, Milan.

A brand-new concept, AMOR is a fast-casual restaurant that appeals to both the frenetic metropolitan tribe and food lovers of all kinds. The menu will feature chef Massimiliano Alajmo’s patented steamed pizza that has been made lighter, healthier and tastier thanks to a sprinkle of love, a shot of steam and a drop of Venetian spirit.

“AMOR is light, new and very surprising.

It has a very particular spirit.

A modern, Venetian, elegant and even subversive decor.

The most important - the Venetian spirit, the creative and amusing Venetian genius.” Ph.S

Starck  imagined the design of AMOR to highlight Massimiliano’s steamy innovation, creating a unique Venetian universe, a nod to the Alajmo brothers’ origins and even inventing his own take on the traditional Venetian mask – the AMOR signature. With new, surprising technologies, like the inventive and amusing pulley system connecting the lampshades and the steam operated domes presenting the patented pizzas and the display of almost 100 of his playful masks on the walls, Starck has created an inviting, simple yet dynamic atmosphere.

“AMOR represents the dream of being able to eat in the clouds with lightness and simplicity.” suggests Massimliano Alajmo. 

Guests can expect friendly service and an easy-to-navigate menu, available to order at the counter to dine-in or to take away. In the evening, table service creates an even more relaxed and convivial experience. The Alajmo obsession with authenticity and fresh and natural products is reflected in every item on the menu at AMOR.

AMOR is just the latest collaboration between Philippe Starck and The Alajmo Group, following the opening of Caffé Stern in Paris (2014), and Amo (2016) and Quadri (2018) in Venice.

The project evolved requiring more space, leading to the birth of AMOR IN FARM.