The SNSM presents its new fleet with a visual identity by Philippe Starck

"Thanks to SNSM, I have the honor to be useful and to participate in saving lives - something that design rarely allows. I have redesigned a more modern, brighter, smarter visual identity for them, to provoke vocations and donations. Lifeguards save lives every day and we should support them, congratulate them, applaud them and think of them every day." Ph.S

After designing the DIAL, the sea alert and location bracelet, Philippe Starck agreed to put his skills at the service of the Sea Rescuers by proposing and designing a new visual identity for the new fleet. Modern, distinctive, and timeless, this new identity aims to make SNSM boats more visible at sea.

More informations about SNSM: www.snsm.org