The Masters chair is celebrated in Brazil, Sao Paulo November 16 2011

Philippe Starck and Kartell President, Claudio Luti, presented the Masters chair in the Sao Paulo flagship store.

The Masters is a powerful tribute to the three chair-symbols, re-read and re-interpreted by Starck.

The "Series 7" by Arne Jacobsen, the "Tulip Armchair" by Eero Saarinen and the "Eiffel Chair" by Charles Eames interweave their unmistakable silhouettes into a sinuous hybrid giving life to a fusion of original and engaging styles.

Philippe Starck: “Sadly and luckily design has become fashionable. Luckily since it generates many great projects, sadly because it also generates many bad projects. Today the work stems more in recognizing, selecting the good from the bad, and to do so a minimum of cultural knowledge is more than necessary. Therefore, the Masters chair, born from the intertwining of 3 icons reminds us of the high times of design, of the great designers and may develop the envy to continue to discover quality for the next design purchase, if they are necessary ».

During an intimate press conference, Starck shared his vision on design, creativity and humanity: “My course of action is to take more and more distance from design as a new fashion vehicle and focus on positive timelessness of pure creativity, vision and high technology”.