La Réserve à la Plage, Saint-Tropez

Michel Reybier, founder of the La Reserve establishments and the creator Philippe Starck restore the original Saint Tropez spirit to the most iconic beach in Saint Tropez, with the launch of La Reserve à la Plage.

This new highly anticipated spot echoes its exceptional natural surroundings. The Pampelonne beach has been completely refurbished for the occasion, rediscovering its forgotten wild beauty. With its bar, restaurant, deckchairs and beach boutique, La Réserve à la Plage is a charming and friendly family spot full of warmth, light and love. It is a story, the story of the La Reserve.

“La Réserve à la Plage is a place of elegance, created from the charms of life, the best of what the human being can provide.

Dreams, desires, memories of happy days, of sleeping in the shade, watching the boats pass by and laughing with friends.

Every detail is of extremely high quality, with a unique creative intention, both personal and timeless.

The Reserve à la Plage is the return to the true spirit of Saint Tropez – carefree, playful and where anything is possible.

It’s the future classic.” Ph.S

Imagined by Eric Canino, chef of the Michelin starred restaurant La Voile of La Réserve Ramatuelle and in complicity with Nicolas Cantrel, chef of La Réserve à la Plage, the menu celebrates Mediterranean cuisine.

In a bohemian-chic ambiance, surprising elements recall the original spirit of the myth of Saint Tropez. An invitation to dream: full of desires, memories and the lost and found of anyone who has ever been happy, one day on a beach.

With a festive atmosphere at the end of the day, music and cocktails  accompany the sunset, feet in the sand, head in the stars… The perfect stop before joining Saint Tropez’s night fever.

La Réserve à la Plage is open every day from 11am – 8pm in high season.

More information : http://www.michelreybierhospitality.com/en/#hotels